So after a frenzied night on the dancefloor you head back and crank out what your sure is the next buzz tune… what do you do next?
Like everything there are more ways than one to submit a demo, but to me they all centre around some common themes.
Lets look at it from the record labels point of view. They license your track to release – the intention is at the very least to make money through sales. So a track needs to be targeted to a label that fits the style of track or one who’s audience who would buy it.
In the end It’s all about value.
You need to show the record label that your someone they can work with, that your music is going to enhance they’re peer status, kudos and bank balance either in the short term or, if forward thinking enough, in the medium term.
Especially in the current climate of file-sharing, a single release is rarely going make them mega money, if any. In my opinion, you need to show what you will bring to the label and how you will assist they’re cause. So take some time and figure out what the label’s ethos is and then pitch yourself in a way that will show to them you can push them further along that path. In the current climate a release is a joint effort between artist and label, and the label needs to see that you are going to promote and push the release just as hard as they will. That means you need to show you can connect with people and build relationships around your music. Not to mention make the sacrifices to get your music where it will get heard.
Things to include when submitting music to label:
1) Catchy sell on the track and you. One paragraph ideally
2) Peer review of track – ideally some feedback from named DJ’s who are playing it and where
3) Short succinct biography
4) History – any previous tracks you have had out, or played or supporters of your past music
5) Closing statement, do you intend to contact them in a week etc or what you plan next. You want to try and hook them in make them feel there is a buzz and they need to act quick to snap this hot cut up
6) Contact details
Thing not to do:
Send a poor quality mixdown, have the track up online in its entirety for people to rip, make the track freely available to download. If you must share around, make a short snappy edit that gives people the theme and draws them in, leaving them wanting more.
If you think you have some great stuff of interest, Forbidden Fruit is always interested to hear from hardworking and talented producers. You can you the soundcloud dropbox or send download links in your email to firstname.lastname@example.org
It’s alot of hard work I won’t lie, and producing the killer groove and hook is merely stage one of the game – first quarter over, three to go! However, the rewards are fantastic!! Where else can you engineer something and then see hundreds or thousands of people getting off to it? Even at the Haight-Ashbury orgies of the late 60’s one man couldn’t make sweet love to that many women! I still vividly remember the first time Darius Syrossian dropped one of my tracks to a packed room at Tribal Sessions at Mission in Leeds, over a thousand people going off it to my tune. My knees went weak! It was like a dream wandering through the dancefloor with my music playing and all these people loving it … it’s a hunger that leaves you wanting more. Enjoy the journey ;p