How much is your music worth?

Not so long ago music production was the playground of the minted. Without access to expensive equipment, studio time, engineers, manufacturing, and distribution there was no track. Now tracks can be released for less than the price of a… Read on…

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Is your artist image adding or subtracting the cool? Part 2

Finally the second in this series looking at lessons to be learnt in how you manage your musical artist image from the awesome double page adverts for the fashion house Dunhill; as part of their ‘Voices’ campaign. The second advert features the actor Harland Miller. Whilst reading this take time and think how does it impact on […]

Beatport charts gone crazy? Rumours of a new genre? Read on…

WE HAVE MOVED, PLEASE HEAD OVER HERE, THANKS!: http://www.lostinmusik.net/?p=1086 So Toolroom have worked out a killer strategy for dominating the Beatport charts – bundle 20-40 tracks into a compilation and sell them for a reduced price. (side note: supposedly this isn’t the first time they’ve employed ‘creative’ tactics to chart their tracks, crafty lot they […]

Anatomy of a Beatport Release – The Real Deal

Last year the guys at Beatport did a piece called “Becoming One – Anatomy of a #1 hit”.  This showed how the Swedish House Mafia marketed their release “One” and the ensuing sales and fame the release achieved.  It was an interesting piece, but as a case study it isnt entirely useful seen as it […]